If a person had predicted my digital marketing freelance career in Calicut a few years back, I would have been surprised. I wouldn’t have believed that I would be confidently making websites and analyzing web performance. To be honest, this was not in my plan at all. At one point, I was completely unaware of how websites operate. I used to visit various websites and think, How are these pages connected? How does clicking a button take me to a different page? How do companies get to the top of Google? It was all very technical and complicated, like a world reserved for somebody else. But the one thing I had was a desire to know. And that desire to know made a difference. The Curiosity That Opened a New Door Becoming a digital marketer was not my dream. Also, I had not planned a career in SEO or web design. Indeed, I did not even see digital marketing in my future. It was just a bit of curiosity that got me started. I was taking very close and detailed looks at websites their layout...